Our Approach

At Encore Revolution, we believe that people often hide behind “marketing speak”, or language that you think will sell you or your business. The problem is that fluffy or flashy marketing that isn’t true to you can come across as inauthentic and more like a sales pitch that people tend to back away from. Or they just glaze over and tune out if what you’re saying isn’t pertinent to them – they just don’t “get it”.

These days, people don’t like being sold to. But they DO want to know how you can help them – what problems you can solve for them and how they will benefit. It’s statistically proven that when you connect with people at the CORE, they are more attracted to you and are likely to become not only customers, but loyal, repeat customers. The same holds true for a business or organization with employees. When they are aligned with what the company or organization stands for they are more likely to be more loyal and engaged in the workplace. We also believe that when YOU are aligned with your passion and what you love to do at your CORE (le coeur means “heart” in French), it can cause a ripple effect, having a greater impact far reaching beyond your own environment.

With the knowledge and expertise from many years of experience creating national and local brands, we’ve created a hybrid process that combines brand strategy and personal growth that not only gives you what you need to get out there in the world, but it also dives deep into who you are at the CORE. We identify what you love, what you can leverage from your current expertise, understand your strengths and weaknesses, along with looking at where you are in relation to your marketplace or industry.

We help you to talk your walk, unmasking the true you. The magic formula is a combination of art and science. Through group programs, online/webinars, tele-seminars, live events and private consulting work, we help you to understand what your true mission and purpose is, so we can give it a voice.

Are you someone that is still in transition and you don’t have a clear idea of what your next “encore” step might be? We can help you too, with a process that is geared to helping you to look at things from a new perspective, get re-energized and uncover your passion whether you decide to stay in your current business or industry or launch into a new one.

To find out how we can help you with your own Encore Revolution, contact Laura Willis at lauraw@encorerevolution.com, or call 781-953-4350.

About the Founder

Laura Willis is a brand positioning expert and strategist, who has created award winning web and print communications to help local, national and global companies, stand apart from the competition. With over 25 years experience working in advertising agencies and mid to large corporations in the greater Boston area, as well as in her own business, her real-world expertise spans a wide range of vertical industries. With the launch of Encore Revolution, Laura’s speaking engagements and educational programs combine elements of her brand development process with persLaura-B_0023onal growth and awareness exercises to inspire business professionals to align with their deeper mission or purpose, to give it an authentic voice and position them for greater success.

Laura had her own “revolutionary moment” when she was writing her Dad’s eulogy. As she was focused on writing all the positive things about him, she thought, “Hmm, what would I want someone to write about me when I leave this planet? Better yet, how do I want to live it now?!” This was the catalyst for her to go on a path of self-discovery to determine what she really loves to do, and discovered that she loves to teach. “Teach what?” she asked herself. Again, going deeper, she thought she could leverage her expertise from the design and advertising world and combine it with her personal growth journey to help others on their path. The Baby Boomer audience, in particular, isn’t slowing down any time soon, being the largest segment starting businesses and reinventing themselves doing something they love, even in retirement. With this large wave of people who have this tug or burning desire to do something meaningful and fulfilling in their lives, she became aware of the great need. She also learned that one cannot create a powerful message for one’s business unless it aligns with who they really are and what they stand for at the CORE.


Speaking – Teaching – Training Clients

  • Mercer, Inc.
  • Cape Cod Community College
  • WordCamp Boston 2017
  • Boston Women in Finance
  • Signature Healthcare – Nurse’s Day
  • Cape Cod Women’s Association
  • Financial Planning Association
  • Women in Healthcare Management
  • Founding Moms Boston
  • South Shore Women’s Business Network
  • South Shore Chamber of Commerce
  • Coastal Professional Women’s Network
  • Tech Day Camp


Non-Profit Work

  • Big Brother Association
  • Catholic Association of Foresters
  • The Salvation Army of Massachusetts and Northern New England Region
  • South Shore Elder Services
  • St. Joseph the Worker Church
  • Vital Impact Educational Foundation
  • Women in Public Finance


Brand Development Clients & Work Experience 

  • Absolutely Fit
  • All-Brand Distributors
  • Bamboo Gardens Acupuncture and Healing Center
  • Colombo Yogurt
  • CVS
  • Decas Cranberry Products
  • Diamond Crystal Specialty Foods
  • Diversity Staffing Pros
  • Dunkin’ Donuts
  • Emporium Naturals
  • Fidelity Investments
  • Fleming’s Lighting
  • Food 4 Inner Health
  • Frionor
  • Gillette
  • HJ Sims
  • JacPac
  • J. Chester Johnson – Poet/Writer
  • Joseph’s Gourmet Pasta
  • Light Heart Enterprises
  • Lotus Development Corporation/IBM
  • McCormick Spices
  • Nordic Group
  • Ocean Spray
  • Papa Gino’s
  • Pepperidge Farm
  • Ragu Spaghetti Sauce
  • Senior Equity Financial
  • Senior Health Services
  • Shipyard Home Healthcare
  • TJX Corporation
  • Verticalsoft
  • Weaver Chicken
  • West Light Development